Innocentive concept?
How to use the skills and the knowledge all over the world? Definitely, only the web can do it! A website puts on line some challenges to solve. They are posted by companies or organizations. Why? Overall, because they have to find news ideas or concept, in order to develop themselves. Chemicals, pharmaceutical, electronics,…companies use the innocentive centres.
Companies and organizations offer money to people who solve the questions.
People (scientist, students, businessmen,…) who are interested in challenging the projects connect to the market place and choose the challenge to solve. We talk about “crowdsourcing”.
Problems solved and advantages:
-lack of creativity,
-reduce the costs of the R&D,
-take advantage of unlimited brainpower resources,
-have an outside vision of problem
Groups involved in the concept:
1-“the client”: companies and NPO
2-“the suppliers”: scientist, students, businessmen,…
Source of money:
Allowances paid by the companies and NPO.
Questions?
-who guarantee that people who work on the challenge are competent?
-does the industrial spying increase with the “crowdsourcing”?
-will the crowdsourcing “kill” the R&D?
Above, we talk about the companies which use the "crowdsourcing". Lots of them deal with science. Perhaps the Innocentive can be used in hospitallity management. Hotel can submitt the following challenge: how to improve the yield management? It should be the main preoccupation of the hotels and i am sure they work on it every day. Post this question on a innocentive website should be a good source of innovation.
If we can identify one main goal of innocentive, is to find the best product or service for customers. To my mind, they still are the targets! But we can have another lecture. Crowdsourcing has a social role because we don’t ask you if you are black, yellow, arab… We are only searching for skills. Crowdsourcing (or innocentive) works for the human development thanks to "human brain". Considering all those facts, can we talk about R&D globalization?
DOES WEB HAVE LIMITS????
illustration: http://www.lesechos.com/
