lundi 21 janvier 2008

Social Entrepreneur: definition


Someone who puts in practice news solutions to solve socials problems. He uses innovating process to reach the common interest (developement) . He works with the locals resources: human resources, raw,..
The Social Entrepreneur has a global vision with a transverse approach of the problems. It means that all sectors are inter-related. Pragmatism is the master word; it is not an academic concept.

More information

This an article of journaldunet.fr. It gives us some information on this market. I went on the websites quoted at the beginning of the article. Dealtonic.fr does not exist anymore.

http://www.journaldunet.com/0603/060315-ventesprivees.shtml

Who are on the maket?

www.achatvip.com
www.linvitedesmarques.com

Global analysis on vente.privée concept

http://www.perles-bijoux.com/ventes-privees/

How does it works?

http://www.emarketing.fr/Magazines/ConsultArticle.asp?ID_Article=19799&t=VENTE-PRIVEE-COM-AU-SERVICE-DES-MARQUES

Vente Privées.com

Sales on web again and again! Clothes, wines, fashion accessories, shoes… The customers have discounts on brands. What is the difference with another website which sales goods. First of all, the customers can not enter on the website without a “parrain”. Someone has to introduce you to the community. This person gives you its e-mail (he has to be a vente.privees.com customer) to register yourself.

After you registration you chose your favourite theme and you receive invitation for the next sales which take place on the website. You have a little movie showing the next articles on sale. I would qualify this movie as a show room. Each sale is an event!

The process is:

*brands,
*good discounts on them,
*sales limited in the time (Good deal do not let them go!)
*and overall the customers. Except what I described later, everyone can go on the website. It is not difficult to find a “parrain”. They are in the centre of the process. They have to feel UNIQUE.


Vente.privées.com forecasted 700 sales for 300 millions euros on 2007 (http://www.journaldunet.fr/)