Vente Privées.com

Sales on web again and again! Clothes, wines, fashion accessories, shoes… The customers have discounts on brands. What is the difference with another website which sales goods. First of all, the customers can not enter on the website without a “parrain”. Someone has to introduce you to the community. This person gives you its e-mail (he has to be a vente.privees.com customer) to register yourself.

After you registration you chose your favourite theme and you receive invitation for the next sales which take place on the website. You have a little movie showing the next articles on sale. I would qualify this movie as a show room. Each sale is an event!

The process is:

*brands,
*good discounts on them,
*sales limited in the time (Good deal do not let them go!)
*and overall the customers. Except what I described later, everyone can go on the website. It is not difficult to find a “parrain”. They are in the centre of the process. They have to feel UNIQUE.

Vente.privées.com forecasted 700 sales for 300 millions euros on 2007 (http://www.journaldunet.fr/)

Easypizza - “One woman even asked me if our pizzas had cheese."

How can Easygroup make money with pizza overall using YM? There are no seats. You do not plan the date when you eat a pizza. However Easypizza brands provide a basic product (10 types of pizza – precooked product), optimizes the using of its oven asking to their customer avoid the rush time, no tips because of prepaid pizza…

E-business and Easy group!

Can a company consider its development without having an e-business strategy? It seems difficult so true is it that the weight of web is growing each day. E-business in not only e-selling but as well an integrated process based on new information and communication tools. Those tools improve the relation with the customer, the partnerships and the employees.

E-business has to create value by:

 creating new services and products because of the huge potential market
 cutting costs,
 finding new markets and new customers,
 keeping those customers,
 improving quality of services and goods

Easygroup started with the Easyjet – Airline Company – and developed its activities in mainly in leisure and travel industry building its sales strategy on the web. Stelios Haji-Ioannou, chairman of the company, provides basic service / product for a reduced price. Taking the Easyjet as example, they reduced all the unnecessary costs:

 no retail network
 no free meals on board
 no more tickets
 the staff on board clean up the cabin

The product or service in functional and basic. Regarding this experience, Easygroup develop other brands: Easycruise, Easycar, Easyhotel, Easycinema, Easybus, Easymobile, Easywatch, Easypizza, Easyinternetcafé….. Those brands works on the same scheme.

www.tourismag.com
www.e-consultancy.com