mardi 22 janvier 2008

Social Entrepreneur: a trend?

I have to be honest. I never heard about Social Entrepreneur before studying the subject. Well, it is not totally true. I heard, I read some information about it but I didn’t know that it was about “Social Entrepreneur” or “Social Entrepreneurial”.

When business meets social development! Can we consider it as trend? Frankly, I have a doubt. After reading some stuff about it, I think that it will stay confidential for a long time. I talk about real “Social Entrepreneur”. Of course, big companies have actions oriented on social development but to my mind, it is only opportunism! Those companies have foundations with actions on health, education, local development. But these actions are market oriented. Perhaps I am rude, and I do not want admit that they have good intentions.

Let’s talk about Bill Gates. He gave a big part of his fortune to his foundation (education, health..). We present his foundation as the most powerful one, with $ 67 BILLIONS (source: L’Expansion.com) for his program. It is a good thing, but before this Bill Gates was (and still is) a business man. I do not criticize him, it is just a noting. Newspapers have a business presentation of this foundation

In my opinion, real “Social Entrepreneur” has first in their mind the common interest. They work for the community. They begin their business with this mindset. Of course, they look for return, but profit is not the main goal. Reading the article of Business Week, talking about the B-schools which have an interest in this subject; I asked myself if it is not done because the students are futures managers. The experiences developed in those cases can favour some aptitudes to this kind of responsibility. Before working on the subject, I read about Muhammad Yunus (Bangladesh) the founder and chairman of the GRAMEEN BANK. After my readings I think that he is a Social Entrepreneur. His bank gives micro-credits for poor people in non developed countries to create their own business. People call him “The poor people banker” In 2006, he get the Peace Nobel Price.

You can click on the following link to have more information about M. Ynus:

lundi 21 janvier 2008

Social Entrepreneur: definition


Someone who puts in practice news solutions to solve socials problems. He uses innovating process to reach the common interest (developement) . He works with the locals resources: human resources, raw,..
The Social Entrepreneur has a global vision with a transverse approach of the problems. It means that all sectors are inter-related. Pragmatism is the master word; it is not an academic concept.

More information

This an article of journaldunet.fr. It gives us some information on this market. I went on the websites quoted at the beginning of the article. Dealtonic.fr does not exist anymore.

http://www.journaldunet.com/0603/060315-ventesprivees.shtml

Who are on the maket?

www.achatvip.com
www.linvitedesmarques.com

Global analysis on vente.privée concept

http://www.perles-bijoux.com/ventes-privees/

How does it works?

http://www.emarketing.fr/Magazines/ConsultArticle.asp?ID_Article=19799&t=VENTE-PRIVEE-COM-AU-SERVICE-DES-MARQUES

Vente Privées.com

Sales on web again and again! Clothes, wines, fashion accessories, shoes… The customers have discounts on brands. What is the difference with another website which sales goods. First of all, the customers can not enter on the website without a “parrain”. Someone has to introduce you to the community. This person gives you its e-mail (he has to be a vente.privees.com customer) to register yourself.

After you registration you chose your favourite theme and you receive invitation for the next sales which take place on the website. You have a little movie showing the next articles on sale. I would qualify this movie as a show room. Each sale is an event!

The process is:

*brands,
*good discounts on them,
*sales limited in the time (Good deal do not let them go!)
*and overall the customers. Except what I described later, everyone can go on the website. It is not difficult to find a “parrain”. They are in the centre of the process. They have to feel UNIQUE.


Vente.privées.com forecasted 700 sales for 300 millions euros on 2007 (http://www.journaldunet.fr/)