Easypizza - “One woman even asked me if our pizzas had cheese."

How can Easygroup make money with pizza overall using YM? There are no seats. You do not plan the date when you eat a pizza. However Easypizza brands provide a basic product (10 types of pizza – precooked product), optimizes the using of its oven asking to their customer avoid the rush time, no tips because of prepaid pizza…

E-business and Easy group!

Can a company consider its development without having an e-business strategy? It seems difficult so true is it that the weight of web is growing each day. E-business in not only e-selling but as well an integrated process based on new information and communication tools. Those tools improve the relation with the customer, the partnerships and the employees.

E-business has to create value by:

 creating new services and products because of the huge potential market
 cutting costs,
 finding new markets and new customers,
 keeping those customers,
 improving quality of services and goods

Easygroup started with the Easyjet – Airline Company – and developed its activities in mainly in leisure and travel industry building its sales strategy on the web. Stelios Haji-Ioannou, chairman of the company, provides basic service / product for a reduced price. Taking the Easyjet as example, they reduced all the unnecessary costs:

 no retail network
 no free meals on board
 no more tickets
 the staff on board clean up the cabin

The product or service in functional and basic. Regarding this experience, Easygroup develop other brands: Easycruise, Easycar, Easyhotel, Easycinema, Easybus, Easymobile, Easywatch, Easypizza, Easyinternetcafé….. Those brands works on the same scheme.

www.tourismag.com
www.e-consultancy.com