Can a company consider its development without having an e-business strategy? It seems difficult so true is it that the weight of web is growing each day. E-business in not only e-selling but as well an integrated process based on new information and communication tools. Those tools improve the relation with the customer, the partnerships and the employees.
E-business has to create value by:
creating new services and products because of the huge potential market
cutting costs,
finding new markets and new customers,
keeping those customers,
improving quality of services and goods
Easygroup started with the Easyjet – Airline Company – and developed its activities in mainly in leisure and travel industry building its sales strategy on the web. Stelios Haji-Ioannou, chairman of the company, provides basic service / product for a reduced price. Taking the Easyjet as example, they reduced all the unnecessary costs:
no retail network
no free meals on board
no more tickets
the staff on board clean up the cabin
The product or service in functional and basic. Regarding this experience, Easygroup develop other brands: Easycruise, Easycar, Easyhotel, Easycinema, Easybus, Easymobile, Easywatch, Easypizza, Easyinternetcafé….. Those brands works on the same scheme.
www.tourismag.com
www.e-consultancy.com
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