Freemium concept!

An evolution of the e-business. First the succes of a website was the audience. How many people surfed on the web site? Making money was not so important. But lot of web sites have disappared because they did not have a business model.

One e-business model is a mercantile one (amazon.com), other one is between mercantile and free, for example a website like meetic.com. It's free for women but men have to pay.

And we have the freemium one. Provide free services (basics one) and paying services (sophisticated one). The free services must lead to create needs for the client, and those should be covered by the paying services.

We can quote the website we studied: www.musicovery.com. You listen to free music but if you want to listen to hi-fi music or download music on your mobile phone, you pay for it. I tried a website, and honestly i did not kown that it was a freemium since i worked on the subject. This website is www.zylom.com.
Games website, you have plenty of games, you play on line and it's free. Each week you recieve a mail on your mail box which invites you to play with a game. You download it and you enjoy your time but after 60mins playing : black screen! You have a pop up "you want to finish, buy the total version". You can not download it again, and you recieve the day after a new mail giving you a discount on the game you played with. For the moment i bought just one game.

info source:

http://www.blog-conversion.com/taux-de-conversion/le-taux-de-conversion-du-business-model-freemium/