lundi 7 janvier 2008

The Yield management

Sell the service/product at the best price at the right time. For example with easyjet, people can pay a good price if they book their “ticket” in an early time. However, it is not the only way to make money. They use the Yield management providing other services with the first demand.

The company identifies the problem of a service or a product and optimizes its using.

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