As advantages:
-free service brings many people on the website
-"clients" are not bounded
-may create "regulars buyers"
As disadvantages:
-frustation because people do not use the entire service
-difference between the service (value) and the price you paid to use it
-conversion rate: how many persons using free services pay for premiums one
mercredi 9 janvier 2008
Freemium concept!
An evolution of the e-business. First the succes of a website was the audience. How many people surfed on the web site? Making money was not so important. But lot of web sites have disappared because they did not have a business model.
One e-business model is a mercantile one (amazon.com), other one is between mercantile and free, for example a website like meetic.com. It's free for women but men have to pay.
And we have the freemium one. Provide free services (basics one) and paying services (sophisticated one). The free services must lead to create needs for the client, and those should be covered by the paying services.
We can quote the website we studied: www.musicovery.com. You listen to free music but if you want to listen to hi-fi music or download music on your mobile phone, you pay for it. I tried a website, and honestly i did not kown that it was a freemium since i worked on the subject. This website is www.zylom.com.
Games website, you have plenty of games, you play on line and it's free. Each week you recieve a mail on your mail box which invites you to play with a game. You download it and you enjoy your time but after 60mins playing : black screen! You have a pop up "you want to finish, buy the total version". You can not download it again, and you recieve the day after a new mail giving you a discount on the game you played with. For the moment i bought just one game.
info source:
http://www.blog-conversion.com/taux-de-conversion/le-taux-de-conversion-du-business-model-freemium/
One e-business model is a mercantile one (amazon.com), other one is between mercantile and free, for example a website like meetic.com. It's free for women but men have to pay.
And we have the freemium one. Provide free services (basics one) and paying services (sophisticated one). The free services must lead to create needs for the client, and those should be covered by the paying services.
We can quote the website we studied: www.musicovery.com. You listen to free music but if you want to listen to hi-fi music or download music on your mobile phone, you pay for it. I tried a website, and honestly i did not kown that it was a freemium since i worked on the subject. This website is www.zylom.com.
Games website, you have plenty of games, you play on line and it's free. Each week you recieve a mail on your mail box which invites you to play with a game. You download it and you enjoy your time but after 60mins playing : black screen! You have a pop up "you want to finish, buy the total version". You can not download it again, and you recieve the day after a new mail giving you a discount on the game you played with. For the moment i bought just one game.
info source:
http://www.blog-conversion.com/taux-de-conversion/le-taux-de-conversion-du-business-model-freemium/
lundi 7 janvier 2008
Easypizza - “One woman even asked me if our pizzas had cheese."
How can Easygroup make money with pizza overall using YM? There are no seats. You do not plan the date when you eat a pizza. However Easypizza brands provide a basic product (10 types of pizza – precooked product), optimizes the using of its oven asking to their customer avoid the rush time, no tips because of prepaid pizza…
The Yield management
Sell the service/product at the best price at the right time. For example with easyjet, people can pay a good price if they book their “ticket” in an early time. However, it is not the only way to make money. They use the Yield management providing other services with the first demand.
The company identifies the problem of a service or a product and optimizes its using.
The company identifies the problem of a service or a product and optimizes its using.
E-business and Easy group!
Can a company consider its development without having an e-business strategy? It seems difficult so true is it that the weight of web is growing each day. E-business in not only e-selling but as well an integrated process based on new information and communication tools. Those tools improve the relation with the customer, the partnerships and the employees.
E-business has to create value by:
creating new services and products because of the huge potential market
cutting costs,
finding new markets and new customers,
keeping those customers,
improving quality of services and goods
Easygroup started with the Easyjet – Airline Company – and developed its activities in mainly in leisure and travel industry building its sales strategy on the web. Stelios Haji-Ioannou, chairman of the company, provides basic service / product for a reduced price. Taking the Easyjet as example, they reduced all the unnecessary costs:
no retail network
no free meals on board
no more tickets
the staff on board clean up the cabin
The product or service in functional and basic. Regarding this experience, Easygroup develop other brands: Easycruise, Easycar, Easyhotel, Easycinema, Easybus, Easymobile, Easywatch, Easypizza, Easyinternetcafé….. Those brands works on the same scheme.
www.tourismag.com
www.e-consultancy.com
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